4 Tips to Help Promote Your Website Using Facebook Fan Pages

When it comes to promoting a website through social media, a lot of people clump Twitter and Facebook Fan Pages into the same category. Most people see them as similar tools to help promote their brand; and while there are some similarities, they can be used in different ways. In this article I would like to point out 4 tips to help you promote your website using Facebook Fan Pages.

Use Facebook for Interaction and Conversation

Facebook’s threaded comments make it a much better tool than Twitter for interacting with your fans. Having all your replies in one place makes conversations much more natural. Try posting general comments or questions on your page; you are likely to see an increased response from your fans.


Don’t Import Notes to Facebook Pages Using RSS

There are a lot of websites that import their site’s RSS feed as a note onto their fan page. This is so Facebook will automatically post new articles as soon as they are published. DO NOT do this! When you import an RSS feed as a note to your Facebook page, it keeps your fans on Facebook rather than sending them to your website. This actually reduces traffic to your site, rather than increase it. The solution is to post links manually into your feed. Unfortunately, there is no automatic way to do this that I know of.

Don’t Overwhelm Your Facebook Fans With Content

Your Facebook Fans are likely to follow fewer people on Facebook than they do on Twitter. This means that your fans can easily be overwhelmed with content from your feed. Try to limit your Facebook Fan Page to 3-5 updates per day.

Sync Your Facebook Status to Your Twitter Account

Facebook will allow you to sync your fan page with your Twitter account; and even though the connection only goes one way, it is a great way to save time if you post identical content on both sites. To link your Facebook Fan Page to your Twitter account click here.



There are many ways to use Facebook to promote your page. Feel free to share any ideas, techniques, or strategies in the comments below.

Grant Friedman

Grant Friedman is a graphic design, blogger, and author. In addition to being the founder of this website, Grant is also the editor of Psdtuts, one of the world's most popular tutorial websites.

  • Jacob Cass

    All great points but I disagree about importing notes, you should import them… it is good for SEO and also allows for more interactivity. To get around them staying on Facebook, I use ‘Graffiti RSS’ app that imports links to the Facebook timeline (so there is two – both the note and link). It’s a great app and I highly recommend it.

    You can see it in action on my profile.
    .-= Jacob Cass´s last blog ..Living Virtually or Virtually Living? – Free Poster =-.

    February 24, 2010 at 12:19 AM
  • Duane Kinsey

    Some great tips there Grant. Having recently started a Facebook fan page myself, this post comes at a perfect time.

    @justcreative – thanks for the tip regarding ‘Graffiti RSS’. Have just checked it out and look like exactly what I need.

    February 24, 2010 at 1:29 AM
  • Tony

    You can use the free Involver app RSS Feed, to import your latest content from your blog. The downside, is that it only displays your last 5 posts. Social RSS is another popular app that can do the trick as well.
    .-= Tony´s last blog ..The Seven Extensions I Use on Google Chrome =-.

    February 24, 2010 at 1:34 AM
  • Robin Cannon

    Whether you’re promoting your business or your blog, I’m not sure that the need to drive traffic specifically to your website is amazingly important.

    If customers/visitors engage with you only through your Facebook page, and read your RSS content there, then they’re still engaging with you. You’re still developing a brand impact and recognition.

    While it’s great to be able to measure visitors to your own site, surely the important thing is the content itself? Certainly developments in the way the web is used have meant that content is provided through so many new formats that the desire to drive traffic to a specific website seems to be becoming a little archaic.

    Good article though; effective use of a Facebook fan page is certainly a worthwhile topic. In addition to taking some of your advice, I’d also suggest that Facebook is a really good “halfway house” between your blog and your Twitter feed. You don’t merely want your Facebook page to be *just* your blog feed, but neither should it be as potentially overwhelming as a Twitter feed. I try to combine my own blog feed with one or two highlighted links; the best content elsewhere that I’ve found that day.
    .-= Robin Cannon´s last blog ..Burn The Evil Conservative Twitter Heretic! =-.

    February 24, 2010 at 4:32 AM
  • Nina

    Great read, very helpful.
    Thanks :)
    .-= Nina´s last blog ..65 Of The Best WordPress Tutorials =-.

    February 24, 2010 at 9:57 AM
  • jared thompson

    brilliant article you have put together here, i’ve been looking for some help and guidance in building and improving my facebook following; these are all great points.

    February 24, 2010 at 10:07 AM
  • Grant Friedman

    Great find Jacob! Looks like the app I’ve been looking for.

    February 24, 2010 at 10:15 AM
  • Tuhin Kumar

    you could look into twitterfeed or networkedblogs app on facebook. Also I am not sure if getting the user to your site is such an issue. You have many other ways to promote blog than getting user on the site.
    .-= Tuhin Kumar´s last blog ..How the Design Community Can Improve? =-.

    February 24, 2010 at 3:42 PM
  • wparena

    I was searching such tips because my fan page not increasing, i hope by following you guide I can increase
    .-= wparena´s last blog ..How to Convert a WordPress Blog into WordPress MU =-.

    February 26, 2010 at 11:20 AM
  • SJL Website Design

    Great article, i will keep these tips in mind when updating our facebook page.

    .-= SJL Website Design´s last blog ..Our Top 10 Web Design Tools =-.

    March 10, 2010 at 6:48 AM
  • Keith Ellertson

    You can practically live on facebook. Funny thing is I said I would never do facebook! Now I’m there daily.

    Keith Ellertson
    Facebook Tools

    March 13, 2010 at 2:11 PM
  • Billie Walker

    Great article guys! My 2 cents: I would disagree with is linking twitter & facebook content… For us it feels less “robot” to post complimentary content using both systems, especially as we have followers who use both.

    It may be different for other businesses, but we find that there is content that may be more appropriate for one channel over another, so linking identical content isn’t necessary the way to go.

    March 19, 2010 at 2:00 AM
  • Mr. Blue

    I can’t agree with “Don’t Import Notes to Facebook Pages Using RSS” – You can always put only summaries on Your RSS with links to full text on Your blog (You can even create specially crafted feed only for Facebook Fan Page). I see that some people here even posted links to proper tools for handling your blog RSS on FB :)

    Anyway – I’m glad that I’ve found your blog :)
    .-= Mr. Blue´s last blog ..Oslo Gay Festival Funny Commercial =-.

    April 7, 2010 at 5:52 PM
  • SapNep

    Nice article.Its been very useful for me.

    April 10, 2010 at 7:17 AM
  • Bosanska Reprezentacija

    Thank you very much for this usefull Article dude! Helped me a lot.
    .-= Bosanska Reprezentacija´s last blog ..Bundesliga: Ibisevic verhindert Niederlage gegen Dortmund =-.

    April 18, 2010 at 4:56 PM
  • Diana Eftaiha

    nice article and thanks for the tip jacob. ill make sure to try it out =)
    .-= Diana Eftaiha´s last blog ..Creative Commons Explained =-.

    April 23, 2010 at 7:39 AM