8 Creative Ways to Promote Your Logo on Products

When you started your business one of the first things you did was probably to design a logo. A logo is one of the most important marketing tools that a company has in its arsenal. Aside from your employees, a logo is typically the only face that your customers will ever see. Needless to say, it’s essential for you to place your logo in as many places as possible. Now I’m sure that most of you have a website and business cards (even though you rarely pass them out) but did you know that there are other cost-effective promotional products that you can place your logo on that might be just as effective as a website or business card? In this article, I’m going to point out a few of my favorite promotional items to use to display a logo.


The t-shirt is pretty much my favorite type of promotional product. If I had my way I would wear a t-shirt with my logo printed on it every day.


The Pen

Pens get passed around like a basketball at a Globe Trotter’s game. Get a few hundred pens created and start dropping them off in strategic places. You might be surprised where they finally end up.


The Ball Cap

I look terrible in hats but for whatever reason, people love them. Print your logo on a ball cap; better yet, a camouflage one for those of us in rural areas. I guarantee they will get worn.


The Visor

If I had to wear a hat, I’d wear a visor. I love visors! They are the best. Print your logo on a visor and head to the golf course. Better yet, sponsor a charity golf scramble and give these tasty suckers out to all the players.


The Hoodie

This time of year hoodies are invaluable! If I had a hoodie with my logo on it, you could just about guarantee that I would be wearing it on top of my custom Colorburned tee.


The Fleece

I like the fleece just about as much as I like the hoodie. The fleece is just as warm but it’s not quite as casual and a bit more professional.



In the era of Starbucks and Panera, stickers are a must. Next time you’re in one of those places, take a look around and see how many open laptops you see. Think of all the advertising opportunities you’re missing out on by not placing a sticker on all your machines.


Custom Bags or Totes

I’m a huge fan of nice luggage but what I would really love to have is a nice custom bag that I could carry all my crap around in. This item really is a must have especially if you travel a lot or give lots of presentations.

Tote Bag


There are a lot of really creative places to put your logo. A lot of this depends on exactly what kind of business you’re in.  Feel free to include some of your favorite promotional ideas in the comments.

This article was sponsored by Quality Logo Products.

Grant Friedman

Grant Friedman is a graphic design, blogger, and author. In addition to being the founder of this website, Grant is also the editor of Psdtuts, one of the world's most popular tutorial websites.

  • On your car, on badges, on candies, calendars, etc….

    There are tons of ideas
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  • kiwus

    i see you picked the most expensive ones…

  • Great Article. Thank you for your ideas. do you know a good hoody shop for graphic designers?

  • micah

    hello grant,
    please i want to ask you for help on how to design T-shirts.
    I have seen people wear t-shirts with cool designs and i want to make some too. how can i do it? do i need any special T-shirt design software?

  • We sent out Bamboo Flash Drives to our clients this year. They were a big hit.
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  • Other places I’ve seen brand/logo promotion on are: mini first aid kits, key-chains, match books, notebooks and more.
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  • Jeffster83

    Heh, when I read the paragraph about Stickers, at first I thought you meant to put the stickers on the wall at Panera and Starbucks. In my part of California, there aren’t any stickers on the walls of those establishments.

    However, Wahoo’s Fish Tacos is a great place to sticker the walls, especially of your product has to do with skating, surfing, extreme sports, clothing or music.

  • Boxer shorts, pillows and socks are really fun… but no one really sees them. A good place to be I think would be reusable shopping bags and laptop skins.
    What do you reckon?
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  • there is really required marketing strategy for bulk sale. thanks for this idea
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  • I have seen cars and trucks been painted all over with the logo and products of a business, for a variety of different industries. So this is something that people are doing that works for them. A good example is the “Redbull” mini car here in Australia, they also have a giant Redbull bottle on the back of the mini coopers. With girls in Redbull uniforms. That is branding at its finest.
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  • Nice ideas :D
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  • Airbrushing your logo on sneakers is also an option, there is also USB flash drives, and key chains.
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  • Putting your logo on stuff in photoshop is a good way to promote the logo you create for the client! :)
    .-= Ivan Tolmachev´s last blog ..Top Free Font. League Gothic =-.