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maximize-traffic1

Maximize Traffic for Your Contest or Giveaway Using Twitter

Not too long ago I held a giveaway on this website sponsored by F-Stop to give away a free courier bag.  I’ve always loved giving things away on this website and I was very excited to be giving away such a great item.  In the past, I’ve found contests or giveaways to be great ways to increase traffic and exposure for my site as well as the item that is being given away.  The problem with contests or giveaways is that it can be hard to spread the word about them.  In the world of social networking, it can be tough to ask others to help spread the word because after all, why would anyone want to hurt their own chances of winning a particular item by telling their friends about it?

This is the major impediment to any “comment-to-win” contests or giveaways that one might find on the web.  Unless your site has a huge following, the traffic and exposure as a result from the contest is likely to be minimal because people simply won’t want to help you promote it.  I spent a lot of time thinking about how to solve this problem.  The solution came to me while thinking about the terms for the F-Stop contest.  Why not allow people to enter the contest by Tweeting about it via Twitter?