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Interview with Logo Designer David Airey - Colorburned
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david-airey-interview

Interview with Logo Designer David Airey

This week I had the opportunity to interview Irish logo designer David Airey (@davidairey). I have admired David’s work for quite some time and was very pleased that he agreed to be interviewed. In the interview David discusses many issues facing modern logo designers. Check out this interview and feel free to visit his website and follow him on Twitter.

David, thank you so much for participating in this interview. Can you start off by telling us a little about your background? Where are you from? How did you get your start as a graphic artist?

It’s my pleasure, Grant. Thank you for asking me.

I was born in Bangor, Northern Ireland, a small town with a population shy of 100,000 and 12 miles from the capital, Belfast. I landed my first design-based job when I was working in telesales for a newspaper in Scotland. An old university friend of mine was working there too, and she knew I wanted a different job, so when one of her friends told her about a design opening, she put us in touch and so it began.

Just goes to show, you don’t need to be in a design-based job to land another, and you’re always more employable when in employment of any kind.

logo-miskeeto

You have made quite a name for yourself as a logo designer. Why are you so drawn to branding and identity development?

I love learning. And what I love about identity design is how you work with clients in vastly different industries. An obvious requirement in design projects is to learn as much as possible about the client’s business, so one day I’d be involved with the history of wine producing, and the next I’m dealing with architects.

The diversity is what I enjoy most.

logo-dosh-dosh

As designers sometimes we have to be the bearer of bad news. How do you tell a client that their logo is in need of a redesign without being rude or insulting?

I actually don’t need to. My clients find me, so they already know a redesign is called for (if indeed that’s the case, as opposed to a new logo, or a logo refinement).

logo-tammy-lenski

Sometimes clients may have unrealistic expectations when they present their logo ideas to a designer. How do you set them on the right track?

It’s a very rare occurrence when a client presents me with a logo idea. After all, isn’t that what I’m being hired to do?

logo-ecometrica

As you know good design takes time. As designers, we are commonly presented with impossible deadlines. How does a designer realistically balance the need to create a high quality design within a tight deadline?

This is where a solid and realistic start to every project is necessary. If a potential client tells me they need a new logo in a week, I’ll tell them I can’t do it. Saying “no” makes those times when saying “yes” is much more rewarding.

logo-giacom

Lots of designers struggle when faced with the task of creating a logo for themselves. How would you advise a designer who is trying to figure out how to best to brand themself?

Tough question, especially given that I spent the bulk of a year on my own identity design (brainstorming, sketching, finalizing, then scrapping it and returning to the start). Settling on a design that represents you needs to be a very personal thing, so I guess if there’s one tip I can give, it’s to make your identity reflect who you are.

With that said, it’s your client work that sells you, so if in doubt, why not opt for a clean, professional logotype?

logo-komplett-fitness

I understand that you are currently working on a book. Can you tell us a little about it? Any idea when it will be released?

Back around Christmas I was approached by US publisher Peachpit Press, asking if I’d author their first book dedicated to logo design. Needless to say I was very flattered, and after a few months ironing out details, I’ve just submitted my first chapter.

The completion date has been set for the end of October, and we’ll hopefully get the book in stores before this Christmas.

The title is “Logo Design Love: A Guide to Creating Iconic Brand Identities” and the profile of the contributors has been humbling. Some fantastic designers and agencies have come on board to share their design processes.

Again, thanks for asking me to participate in your interview series. All the very best.

logo-tudor-bourn

Follow David on Twitter: @davidairey.

Visit David’s websites: davidairey.com and logodesignlove.com.

Grant Friedman

Grant Friedman is a graphic design, blogger, and author. In addition to being the founder of this website, Grant is also the editor of Psdtuts, one of the world's most popular tutorial websites.

  • http://justcreativedesign.com/ Jacob Cass

    Glad to see another interview with you David, how has the response from Peachpit Press been for your first chapter?

  • http://www.jadgraphics.net Jad Graphics

    Great interview. David Airey is surely one of my favorite logo designers!

  • http://fullfx.antzfx.com Anaska

    A good read. ‘Miskeeto’ logo is my favorite. David, All the best for the book writing!

  • http://Jamalahmad.co.uk Jamal Ahmad

    Good luck on the book!

    Look forward to it!

  • http://www.logodesignlove.com David Airey

    Hi Jacob,

    The feedback was very constructive (for both on the content and the design I’m proposing). I’m sure the whole process will teach me a lot.

    Jad, Anaska,

    Great of you to read the interview, and for the compliments. Thanks a lot.

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  • http://www.pqrdesigns.com Pamela

    Hi Grant and David,
    Great interview and fantastic discussion. Glad to see two of my favs sitting down and having an industry pow wow.

    David…congrats on the book progress I am certain it will be winner. Looking forward to reading it.

    Cheers to you both.
    Pam

  • http://www.logodesignlove.com David Airey

    Thanks a lot, Pam. Hoping the book lives up to expectations.

  • http://www.designshard.com Max Stanworth

    Nice interview guys, the book sounds really good so cant wait for that, also nice tip about self branding!

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  • http://www.logodesignlove.com David Airey

    Hi Max,

    I hope all’s well with you and with Design Shard. Thanks for reading.

  • http://www.myinkblog.com Andrew Houle

    Good interview. It’s always nice to read up on what David is up to. I love reading about his logo design process, and I’m really looking forward to the book, should be good stuff!

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  • http://www.brandpirate.com Chaitanya VRK

    Thank you Grant for the interview. No matter how many times we read about David, it’s always interesting and we learn something new from him.

  • http://www.logodesignlove.com David Airey

    Andrew, Chaitanya, good to see you drop by and spend a few minutes reading. Cheers guys.
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  • Rahul

    Thanks a lot for a interview with great person.. David awaiting for “Logo Design Love Guide”.. keep blogging

    Cheers,
    Rahul

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  • http://robertoblake.com Roberto Blake

    David Airey is probbly the authority on logo design! Great interview.
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