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Why Freelancers Need a Brand and How to Create One

Posted May 15, 2011 in Marketing

We all know that large and small businesses alike benefit from great branding. Freelancers, on the other hand, may overlook this effective marketing strategy.

The truth is, however, that as a freelancer branding is just as important as it is for traditional businesses. Yet, many freelancers don’t realize how important this vital marketing tool really is.

Without branding, your freelancing efforts may never grow into anything more than a hobby. Branding is really that important.

In this post, I’ll explain why it’s important to have a brand and how to create the brand that you need for your freelancing business.

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Thank-you to Our May Advertisers

Posted May 14, 2011 in Business

The last few weeks have been stormy, at least where I live. We’ve had thunderstorms, flood warnings, hail, and even a tornado watch or two.

Well, I hope that you are dry and that your freelancing career is going more smoothly than my local weather. :)

We’d like to encourage you to explore the offerings from the high-quality companies supporting the Freelance Folder blog. It’s the support of these advertisers that allows us to provide you with great information year-round. We would definitely recommend checking them out.

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How Using Subcontractors for Projects Can Earn You More Money

Posted May 13, 2011 in How-To, Managing Clients

What if I told you there is a way you could be making more money without working extra hard?

You’d think I’m crazy right?

Many of us have a specialty we provide for our clients and that’s the full extent of our business.

Others might sell paid products like e-books or teach classes, but for the most part a freelancer’s income is directly impacted by the amount of work they output.

It doesn’t have to be this way.

Making more money doesn’t have to mean taking on extra work, or figuring out how you’re going to manage an entire month on four hours of sleep.
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Freelancing Close to Home

Posted May 12, 2011 in Getting Clients, Marketing

Recently we’ve talked about the importance of global freelancing. While it is important to keep the potential international marketplace in mind, local freelancing is still an option.

In this post, I’ll talk about some of the advantages of freelancing close to home. I’ll also share a few tips that you can use to find local gigs. Finally, I’ll invite you to share your own tips for finding freelance work close to home.
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