It’s a no-brainer that websites are crafted by layering information into page sections. The most important content usually falls near the top of the page and gradually cascades down. Capturing attention requires a sense of natural order to your page content. Web typography can relate to the typeface, but it also relates to overall structure and flow while reading.
I want to suggest a few tips for web designers who wish to bring sequential order to their typography. This occurs through a number of changes that require careful attention to detail. A great place to start is by reading popular online magazines to capture the essence of their typographic flow. Otherwise just keep practicing design features by quickly iterating new concepts on-the-fly.