Most designers are familiar with the process of branding. You need to create something which is easily recognizable to attach onto your company name. This could be a logo, slogan, cartoon character, icon, or any other graphic symbolism. Branding requires time and patience, but it does pay off in the long run.
I want to share just a couple of resources which may push designers into the world of print. You can get a lot more attention by offering products or even doing giveaways every few months. It is fun for your readers and all dedicated fans would be sure to check it out.